Monday, 10 January 2011

H&M meets Blogger.

After the successful collaboration with Lanvin, H&M is now going to launch a new line with a fashion blogger. Her name is Elin Kling and, according to Telegraph, "regarded as Sweden's leading fashionista". Her personal style is minimalist and a little bit boho-chic, so elegancy is more than expected. The collection includes nine pieces, two accessories and 10% of the sales of the collection, which launches February 3rd and only in 10 select stores in Sweden (unfortunately!), will be donated to UNICEF.

Here's a peek of Kling's collection: