"Speed over Process
· It’s time to judge design on output not on the process that created it
The 70’s…
· … that is everything except disco. Sorry Saturday Night Fever fans
Collars
· The new erogenous zone. For women, watch for framing collars, folding collars and collars that hide
Everyday Superheroes
· Who said superheroes had to be gods? The next generation combines ‘normal’ with high tech super powers
Words over pictures
· In graphics the use of words and slogans has more impact
Customisation
· From Bikes to Burberry
Buying by phone
· Moving at hyper speed from early adopters to mainstream
Wild, bold hair colour
· L’Oreal got on the bandwagon early with Cheryl Cole’s burgundy tresses. Lots more to come
The rise and rise of celebrity children
· From Suri Cruise to Trey, Jaden and Willow Smith. Celebrity kids have taken celebrity culture to a whole new level. The childrenswear industry will never be the same again
Garment dyed denim
· As indigo sales decline, the denim industry turns to garment dyeing and shades of colour to keep sales going
Shorts for men
· From casual to business. Enough said
Sports inspires
· From innovation and technology to design sports influences in fashion will continue to grow
Hot cities for 2011
· Brighton • Melbourne • Beijing • Moscow
And finally… and not surprisingly after this list… it’s all in the mix
· Or as Roger Martin, dean of Rotman business school would say, it’s all about Integrative Thinking – taking two conflicting concepts and creating something new from them. Very 2011."
via http://blog.emap.com/wgsn/change-it-up/
